iFOODex has managed to grow its visitorship on an annual basis. We have been experiencing crowd exceeding 60,000 since 2005. This year, iFOODex will for the very time in its history to be featured on national television (8TV), one of the leading television especially on food programs. Visitors mainly comprising of families, restaurant chefs, hypermarket/supermarket buyers and international tourist are expected to graze this three-day event. Held concurrently with the iFOODex 2008 will be the 3rd Penang Chef Challenge where 32 teams of international chefs are expected to compete in a “Iron-Chef” styled competition.

Together with the iFOODex and Penang Chef Challenge, PISA will also host one of Penang’s most exciting Property and Home Show in its arena level.